SEO SERVICES - LOCAL SEO
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WHAT IS LOCAL SEO?
Local search engine optimization (SEO) is the process of optimizing your website, map listings and business listings, as well as video, press, and social media for top rankings on Google, Yahoo, Bing, and other search engines for a very specific geographic area. Because most businesses either serve a locale or are locally based, local SEO is integral to most businesses overall SEO plan and market visibility.
For example, many people will search for “city name + type of product/service,” while others may just type in “estate attorneys.” In both cases, local search optimization is key to ranking your site or listing in top positions. In fact, these “long tail” searches make up the majority of the types of searches made online, and they have higher conversion rates because there is an increased intention to buy when people are searching for a local business.
Our local SEO services focus on positioning your local business in top spots of the search engine results page, which now often rank above regular website pages and above the majority of sponsored ads.
LOCAL SEO IS A KEY SEO STRATEGY, ESPECIALLY SINCE:
- Many businesses only require local SEO campaigns to targeted local cities, and anything more, would be spending more on SEO than necessary
- National companies who have local hubs, offices or franchises can benefit from targeting visibility in specific metro centers, cities, towns, counties or States rather than marketing to everyone in the United States, for example
- It is easier to rank for a keyword term + a geographic modifier than it is to rank for a generic term which may not attract qualified prospects
SOME EXAMPLES OF LOCAL SEO STRATEGIES INCLUDE:
- Optimizing your visibility in local map listings such as Google Local Places (and Google Maps), Yahoo Local and Bing Local
- Optimizing listings in highly ranked local business directories that people use to find local businesses and which are used to aggregate data for local search results in map listings
- Building citations for your businesses and encouraging reviews on review sites that will be conglomerated by local search engines when determining where to rank you
- Local press releases and video optimization
- Optimization of social media for local visibility
- We may also change title tags and code on certain pages of your site to increase geographic page rankings or we may create new pages targeted specific locations
- We will make sure your local address and phone number is visible, accessible and placed in the right locations for the search engines
CONTACT US today to discuss how local SEO can help drive business in your target geographic areas.
